Artlogic Logo Process

Sometimes I’m given a logo that is well on the way… with the general direction approved by the client, but the designers are struggling to get it past the finishing post. This typically comes down to legibility… so my task is often how to develop something that retains the visual interest but can be read easily in application.

Yes, it’s obviously nice to be involved from initial brief but sometimes these kind of briefs can be an enjoyable problem solving exercise.

This is the sort of thing I doodle during the initial run through the brief over the phone.

See more on my site: https://robclarke.com/work/artlogic/