Oddcats! Stand Design

In October 2018, I went to Olympia London to present Oddcats! at Brand Licensing Europe 2018. I won the License This! competition in the Character and Animation category and returned to exhibit with my own stand at the event this year. I designed the stand to best convey the brand's values and potential for licensing.

Within the limitations of a shell scheme stand, I maximised the bright and cheerful nature of the designs by focusing on one design per panel, choosing a floor colour within the colour palette and using illustrations on boxes within the display. Furniture was carefully selected to compliment the brand aesthetic and I showcased my designs on a number of product mock-ups.

Brand Licensing Europe was held at ExCeL London from 1-3 October 2019. Brand Licensing Europe is an major annual European licensing and brand event dedicated to deal-making, networking and trend spotting.

You can see more images of my stand here: https://www.behance.net/gallery/86525691/Oddcats-Stand-Design

For licensing enquiries, please get in touch at oddcats@zaraillustrates.com.

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