Sugarhood neighborhood brand

A brand identity I created for the "Sugarhood" neighborhood in Salt Lake City, UT as a part of design week. The logotype is built from a custom alphabet I developed based on the vintage typography I found around town and the colors I used were rooted in the history of the area. The goal was to create something that felt historic but was still able to be applied in a modern way. Super fun to crank out a typeface and an identity so quickly, enjoy!!

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