YBES Base Visual Identity

Base visual identity for an online luxury furniture retailer, including logo design, brand color palette, font guide, and various additional icons and marks.

I created a shorthand version of the company name to more cohesively fit with the minimal feel the client was after. The logo mark and simplified icon come from the homophonic connection of 'YBES' to 'ibis.' The client also wanted the logo to convey the sense of trust and security that comes with buying a product from his store, so I positioned the birds in a way that reflects those values.

See project page for more: https://www.talexanderdesign.com/ybes