Ad2KC Logo Re-design

About a year and a half ago, Taylor Lay asked me to help out rebranding @ad2kc to better match their awesome members and the unique advertising culture in KC.

We defined what Ad2KC was and more importantly, what it wasn’t. Ad2KC is a group of innovative young professionals and they needed their mark to match their mission.

So I set out to create this mark, drawing and refining each of these letterforms until we came to this sophisticated wordmark. A long, but fun process and I’m super stoked how it turned out.

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