Norwegian Brand Campiagn

Norwegian has been viewed as a go-to low-cost airline for the wanderlust community. At the core of Norwegian's values, are Innovation, Simplicity and Preference. Norwegian has long stood at the forefront of fearless airline advertising with a tradition of innova- tive marketing campaigns. With a legacy of showmanship, it felt imperative to refresh the brand's identity with bold modern and simplistic iconography to drive the brand into the millennial market. The Vision of Norwegian air is to offer quality flights at a low fare based on operational excellence and sustainability. The rebranding concept project focused on the inception of a clean, modern, sustainble yet elegant design for Logo, Web, Print, Mobile app, and Branded Products. I created and developed all concept elements in order to rejuventae the brand image.