FITC WebU — Name Animation

Check out full project here:
https://www.behance.net/gallery/86179479/FITC-Web-Unleashed-Titles

When the web is unleashed it's fluid, continuously blossoming into new forms, in concert with its audience. By challenging constraints, we’ve found endless new shapes in a rectangular container. This title sequence was inspired by that evolution. We’re starting with conventional elements — windows, scrollbars, browser tabs — and then molding and remixing them into new forms, across new dimensions, and new interactions. — Title sequence made for FITC's Web Unleashed Front-End development conference. A combination of a custom typeface, 3D motion graphics and 2D motion graphics was used to create an art direction that was both graphic and textural in its nature.

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