Aria Branding

This project is a design concept for a cider/hard seltzer can design during my semester long internship. Aria is a hard seltzer that is meant to be lighter and more playful than normal beer or ciders. These beverages originated in Italian culture and that was the inspiration behind the branding. The main focus was to keep the design light and laid back similarly to the Italian lifestyle. The design is based off of Tuscany windows and the hill landscape.