JFK Symposium Marketing

This is an oldie, but a goodie.
PROJECT OVERVIEW
Create hype and awareness for The Kennedy Legacy Symposium where special interview's, including Clint Hill (Kennedy's secret service agent), would be taking place to look back on the legacy that Kennedy created and how it changed the United States.
PROJECT GOAL
Encourage the local community and students to participate in the symposium by creating a series of pieces that appeared as though Kennedy would be currently campaigning.
PROJECT DETAILS
I wanted to keep the layout clean, but scalable since this was going to be used across many mediums. I took the classic portrait of Kennedy and spent 8+ hours properly tracing it in Adobe Illustrator so that usage was not limited. I wanted to play with the dimension of the piece by adding texture to the background and playing with how the headline was overlapped by the illustration.