Personal Rebrand 2019

As I’ve started to understand who I am as a designer, I decided that it was time for a rebrand of my personal brand. I wanted my personal brand to better mirror who I am and what I do.​

Before starting I did some brand exploration, here I defined some words that were important to my personal brand, both in tone and feel. These words were: Playful, Empathic, Positive, Adventurous, Collaborative, Visionary, and Modern.

I kept these words in mind during the entire process, to make sure my personal brand would feel authentic to who I am.

Case study: https://malousloth.com/rebrand-2019/