Branding for car buying site Bidly

I used bright colour gradients and big, soft car profiles of various types (SUV, hatchback, saloon etc) to create a nice palette of brand assets to use in various situations alongside the selected logo. Bidly is aimed at young car-buyers and the branding needed to reflect the fresh approach to car buying (gathering competing bids from dealers) they provide.
see more at: https://www.behance.net/gallery/70904799/Bidly-Branding-Development