Amstel - Campanar

I was hired by Amstel to create a label representing Campanar, a neighbourhood in the north-west of Valencia and the area where I was born and grew up, as a part of a local campaign to promote each district’s identity.

I got the inspiration by the American postcards from the ’30s and ’40s but simplifying all the elements to gain impact and readability and to modernise all the imagery inside the letters applying my own style.