Alice | Hair removal wax brand | 1/3

Full creation video:
https://youtu.be/Ynop4jjj78w

We created logo and packaging ( will be the next post) for woman hair removal wax brand called Alice The connected letters in the logo represent the connection between woman and her inner beauty and to make a statement that no matter how you look you should always be feeling good about yourself Our goal was to make the brand feel premium and delicate thus the color pink and serif font The goal to make the brand feel delicate was caused by the fact that the act of waxing strikes fear in most of the people but we wanted to sent the message that when waxing is done correctly it can be a good experience with great results The whole idea summarized was to make hair removal with waxing as pleasing and as comfortable experience as possible