Redstone Federal Credit Union - Mountain

From a content strategy perspective, I explored the idea that a credit card can be for basic necessities or for a huge, life-changing experience. I wanted a compelling image that conveyed the latter, one that could spark imagination and highlight the dichotomy of the card and the grandeur of the setting. The vertical layout of the card appears as monolithic when juxtaposed with the mountain peaks reaching for the sky. While I considered red or orange for the call to action, in the end I felt that the stark contrast and simplicity of the APPLY NOW would be more effective as a bold, monochromatic element.