Cafe&Co

Brief- To create a minimalist brand identity relying mostly on typography. The design had to be clean and simple utilizing the same font throughout the packaging.

Solution- The branding consists of Ariel font surrounded by a minimalist illustration of a coffee ring. The texture of the ring juxtaposed against the simplicity of the font creates a sense of balance and sophistication. Decoration is kept to a minimum throughout the package by using different hierarchies of the same font. Through the use of kerning, leading and different cases, the font is allowed to convey the contents of the packaging.