100 Towers - Logo Reveal Animation
Hi there!
Here's a logo reveal for 100 Towers from a new Behance Case Study I just released 👉 http://bit.ly/100Towers-CaseStudy
About the Client:
100 Towers is a Prague-based investment firm and consultancy focused exclusively on ventures, tokens, and projects related to blockchain tech, digital currency, and crypto-assets.
Design Strategy:
I've been tasked to help create a brand and tone of voice that spoke to both consumers and businesses in a space that often relies on clichés.
Creating a symbol that was synonymous with new opportunities and connection were crucial aspects in creating this identity. The visual system seeks to capture elevated flexibility.
Along with the flexible symbol and bold logotype, we crafted a robust design system that encapsulates color palette, patterns, typography, art direction of photography and campaign-style guides.
Stay tuned for more!