Starwood Weddings Canvas Ad

Role: Creative Lead, Visual Designer, Interaction Designer, Video Editor

Starwood Hotels asked Hooray to create a mobile experience that would be targeted to women who were researching weddings in Hawaii.

This was Hooray's first Facebook Canvas add, in a time when documentation on creating robust experiences was lacking, so I was tasked with researching and pushing the limits of what it was able to do. In the finished product, I implemented a cinemagraph video that responded to the phone's acceleratometer, linked canvases that advertised specific Starwood properties, and views that mixed stationary text with a carousel of images.

In order to convey the whole experience in one image, I used Photoshop's Artboard features, which also allowed me to export images quickly without slices.