Kiss N Release Logo

This logo was for a startup fishing outfitter called Kiss N Release, playing off of the popular "catch and release" verbiage. They mainly wanted a brand that they could peddle on fishing gear like hats, hoodies, and shirts. The idea of merging the "kissing lips" and the fish was a natural process and I was pretty happy with the results. The lips create the stream and the mountains, with the jumping fish in the negative space.