Yash Pack | Rebranding (rejected)

Yash Pack (earlier Yash Papers) is an UP, India based packaging and food boxes provider. The work was commissioned for them in collaboration with BOD, New Delhi but not selected for implementation.

The symbol merges together to form letters Y, A, S and H. The circle holds all the elements together. The above box is a reference to the rolled paper materials that go on to become the products. The circle refers to the community of the passionate people coming together to do their bit for their surroundings and planet Earth.
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Check out more of this and other projects at:
www.instagram.com/sidharth.design