Mint Brand

For Mint we wanted to create a strong, simple brand. We bounced around a lot of different directions with the client and the biggest question was always "is this too different than what we have now?" Their goal overall was to simplify the dental insurance process, so we felt strongly that the logomark should reflect that aspiration and take on an extremely clean, almost minimal aesthetic.

In the end the mark we finally landed on is a combo mint leaf & tooth sparkle that we believe drives a strong sense of identity for what might otherwise be an overly complex product.

Go check out the website, it's now live!