OUTMemphis Rebrand

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It is such an honor to design for OUTMemphis! They approached me about doing a brand awareness campaign that ultimately turned into a brand/logo refresh. The goal was to create something that was easy for the staff to use, more cost-effective when it came to printing, and would connect with the public. There was no need for a complete overhaul so I cleaned it up and tackled issues with color, scalability, legibility, and single-color use.
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When it came to the campaign collateral we went with the statement “We Are Here!” We are here as LGBTQ in Memphis. We are here to connect. We are here to Educate. We are here to Advocate. We are here to EMPOWER!
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Donate: OUTMemphis.org
Case Study: www.realtenacious.com/case-studies/outmemphis

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