Defiance Digital | Logo & Visual Identity Design - Research

We conducted a “Get to Know Session” to understand their readers and once we understood their readers and fans of their comic books such as who reads? and why they read them? we then set to work on creating a rough word flow diagram from the companies new name “Defiance” to gather all the words and feeling associated with this word to help set the mood and tone of the new identity design.

We then created a mood board of elements that communicated what we had learned from our “Get to Know session” and integrated this with the word flow diagram to move forward with the visual tone and message of the visual identity.

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