Customer Journey Map

Katherine is the persona. She's in her 50's and got enough budget and free time for the renovation in her home and updating the interior design. She has her kids at the university and doesn't see them often. Now she has more time for herself and her hobbies, so she decided to express her individual style. She's both price and style conscious. She would like to have fun and be creative during this process, learn about design trends, look for inspiration and discuss her ideas with her friends. She's confident in her ability to use digital technology but doesn't like to be overloaded with information.