Visual identity & logo

Logo and visual identity for a Swedish bus company. A softer look where inclusion and collaboration were the focus. The graphic element symbolises people and their itinerary. Some people go on the bus, some go off, someone’s journey ends while somenone´s starts.

To discover more about this project, follow the link
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https://ida.veryhappymorning.com/2019/08/14/bergkvarabuss/