Adidas — business simulation board game

This board game business simulation was designed for Adidas new managers to get a clearer understanding of the company systems of business through a series of focused operational and scenario-based business decisions. My team and I came up with the idea of creating a double size shoe box that, once open, reveals the board game and its components. In alignement with the company’s brand guidelines, I went for a street art look full of energy.

Check the full project on Behance:
www.behance.net/gallery/82761467/Adidas-business-simulation-board-game