ZG Branding Pt 21

CB Design Production: ZG Branding Pt 21

Full project can be found on my Behance

After many discussions with the ZG Team, we are all satisfied with the Half Rainbow Concept. We made an imperfect/half rainbow to visualize the idea of infinite possibilities of the bright future. We did not complete the rainbow, because it limits all the possibilities. Instead, we made the rainbow imperfect so that you can complete the other half with your great talent.

We combined the first and last letters of ZoneG with the Half Rainbow Concept: We cannot do everything for you, but we will show you how then it is up to you to go anywhere you want.