Marketing strategy and content

This project is one of the most exciting ones I've had the chance to work on in the past weeks. The brief was to create an ad for a project management app called Sharktower who just launched recently and needs to create awareness around their beautifully designed app.
I was given full creative freedom, so after some research about the company, their situation on the market, target audience and the goals they are working to achieve, I quickly came up with around 6 sketches. After presenting those ideas, we decided which one was the most powerful and appropriate, which I developed to the final design.
It was a great experience, and I am very proud that my design was printed in the prestigious magazine Raconteur.