Fourth Generation Collision Repair

I made this logo mockup for a friend of mine that had expressed interest in breaking away from his company and working on his own full time. I told him that if he ever does, I would love to work with him to help build his brand.

After hearing the reasoning behind the naming choice and researching a bit about collision repair — I produced a few pages of concepts and sketches, gathered designs from past era's to use as inspiration, and started producing mockups.

This was the end result.