Unlock the Black Box Campaign Logo

I designed this logo for a digital marketing campaign I led called Unlock the Black Box launched by a prosecution reform initiative, Reshaping Prosecution. The goal of the campaign was to empower the public learn about the power of their local prosecutors (who often operate in a so-called "black box") and to, ultimately, move the public to take action.

I landed on a clean, minimalist visual identity. The logo takes the form of a flat box that conceptually opens up to public accountability.