Branding | Chloé Bloom 2 🌷

💬 What is a submark?

This is a variation of a logo. When the main logo is not very suitable, this is generally the type of situation where you need a submark. Visually, it is similar enough to be associated with your main logo, but more simple in design with more proportionate dimensions making it more readable and easy to use on social media, favicons, website, and any other applications your business might require.

🌷 Here is the perfect example with Chloé Bloom's logo. The main logo is too long to be used on social media accordingly the submark will better fit.

Have you heard of the submark before? Do you take it into account when it comes to design a logotype?

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