Charitable Filmaking : Type

Playing around with type options for the finalized version of the film/heart mark. Had some issues with it starting off, but I think I've manged to resolve it for the most part...

Granted the name is a bit odd, so I'm wondering if you guys have any issues with readabiity, etc.?

I know it's a bit difficult to judge the type/mark relationship without seeing them side by side. At this point I'm just working out the type kinks. With these types of scripts, I sometimes end up tinkering with them a lot more than I'd like to... ;)