Poster_It s my fault「2009」

Everything looks good in this world, where people used to pretend that peace and prosperity prevails. The natural pattern of the cow combines with the man-made “masterpiece” perfectly (Man-made “masterpiece” refers to melamine, which was expressed by words). The fantastic TV ads and tear-earning words stimulate people to tone up their body by milk products.
But when the truth exposed to people’s eyes, all milk production relevant members pass the buck to each other. The innocent cows, who are faced with stern rebukes just as what they have suffered during the mad cow disease, bravely assume their responsibility by saying, “anyway, it’s my fault!”
The poster illustrates the image of the cow, who admits his mistake and suffers people’s censures, to lampoon the misdeeds lying behind the construction of harmonious society. The designer tried to remind the public of the crisis hiding behind the procedure to beautify and decorate the nature and evoke them to reflect on moral problems in food safety.