Calloway Green - Animated logo intro

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Here is a Logo Animation/Video intro I designed and animated recently for a client.
The idea behind it was to reveal the logo from the functions of the company itself, which is related to SEO Rankings (the first icon), Increase in sales through the website and then conversions.

I designed the icons based on the logo's visual language. Then animated them in the most organic way possible to eventually reveal the logo.

To add to the impact and the fluidity of the overall animation I added impact flourishes on each transformation with respect to the direction it transforms to.

I also added sound design to make it even more impactful, with the music from YouTube's free audio library

Full project explanation in detail will be posted on Behance soon.