Event Campaign

Featured project Friday! Here's an ad campaign we put together for the Texas A&M – Mays Business School – Center for Retailing Studies annual conference. The purpose of the campaign was to visually communicate the conference theme of “Engaging Experiences”, create an event brand that could be used consistently across event materials and maintain existing brand elements such as university and school logos. The creative approach was to keep it clean and modern, yet exciting with a bright and fresh color palette. The diagonal bars create motion and create a subliminal “X” representing experience. The photography represents various scenarios where customers are engaged and having a lot of fun. They are interacting with their surroundings while revealing an emotion of joy, surprise and wonder.