Branding Application, Clothing Line

I am currently working on a clothing line for the “sports hype wear” market sector. I thought to myself, “how do we compete with NIKE, Adidas, and Under Armour while not aesthetically looking like a C-Rated Off brand (no disrespect). So, I’m experimenting with the brand values we’re developing and translating that into a representation of what that can look like.

I wish I can upload multiple shots, but until then, here’s a sneak peek of what’s to come.