Kelty Party Animals Animation

Kelty is a 67-year-old camping gear company based out of Boulder, CO. The original inventor of the external frame backpack, the spirit of the brand is all about getting people outside to re-discover the joy they felt playing outside as a kid. Even their founder, Dick Kelty, left his job at Lockheed to spend more time in the outdoors.

With a loyal base of customers in the baby boomer generation, Kelty rebranded to reach a new audience of active 25-45-year-olds. That’s where we came in: they wanted a short animated video to show off their products in a way that would appeal to millennials, with little or no voiceovers or text.

We created a short animation that was playful and a little bit edgy to capture the spirit of an outdoor escapade and appeal to a new generation of campers.

Learn more at https://pixelbakery.com/work/case-studies/kelty-party-animals