Starcourt Mall - Mocktober 2019

Mocktober 2019 Submission

Concept: Modernising Hawkins County Starcourt mall.

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Idea :
Taking inspiration from the recent season of stranger things on Netflix (season 3) I decided to base my concept on the key location in this season, the fictional Starcourt Mall in Hawkins county. The idea was to visualise this 80’s shopping mall for modern times. The concept focuses on highlighting all the key areas of the mall with the focus on the user. This user focus is shown throughout via wayfinding, latest products and movies and an online cinema booking system.

The concept features all era-appropriate content, from the logos, the shops, the products and even the movies out at the time, but I gave it a modern feel with an 80s vibe. For all stranger things fans I also included lots of hidden references as a nod to the Netflix show. From the Russian employee login area to the characters clothes available to buy and even the exact shops shown in the show.

As the user scrolls further down the page the storyline of the show starts to take over, changing from an innocent 80s mall to a mall being taken over by the creatures from the upside down. The website slowly starts to become ’taken over’ by the creatures from the upside just like the series. This is visualised via the clear flip of the upside-down content, the text starts to change and all content slowly changes to match the show until it’s finally taken over by the creatures from the upside down.