Liquid - Brand Identity Refresh

Here's a concept of the new Liquid brand identity while I was working on Liquid website redesign.

A brand, a product or a business is more than just a logo. Initially we had an agency to help us with Liquid branding before our launch back in September 2018. We really like how it turned out, but we also thought the brand color choices were a little dull for the web.

As Liquid started to grow more and more, we believe our users become more affirmed with our name. So I'm thought we can just be Liquid. But bolder and fresher with a new electric blue.