StriVectin IV

As the largest independent prestige skincare company, StriVectin sells anti-aging skincare products direct to consumer online and through thousands of global retailers. Since 2011, StriVectin’s online customer base has grown more than 10x — presenting increased technical obstacles and a greater demand for improved user experience.

Earlier this year, I was lucky to partner with Elevar and SOUTH to design a new e-commerce experience for StriVectin.

The client wanted a platform that would give them greater freedom and flexibility for their ever-expanding product line — without scaling, stability or performance issues.

Read more about the development approach..)

A core component to the project was delivering a module-based admin experience, wherein the StriVectin team could easily adjust, test and optimize different configurations over time.
For the user, that meant a website that was both continually fresh yet familiar and habitual upon every visit.

In the attached examples, you’ll see the same content modules laid out differently for varied experiences.