Brand Guidelines

Brand Guidelines for a manufacturer delivering pioneering products to the luxury superyacht sector.

This brief style document is to ensure identity consensus across each of the brand's touch-points. From digital to printed media. It positions the brand to appear more established. It says the brand has meticulous attention to detail just like their products and evokes that of an organised and well presented 'personality'.

This is not a set of rules but more a set of guidelines – encouraged to be broken and disrupted from time-to-time.

(I think that is a quote from a movie perhaps?)

To summarise the document includes:
- The logo system and exemplary lockups for various media
- brand primary colours and hues
- typography details
- basic layouts for print such as a brochure
- social media visual composition

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