Self Driving Society - Colors Schemes, Fonts, Illustrations

How will mobility automation change the society and urbanscape of the future? What can design do to make the transition to a driverless world responsible and as frictionless as possible? The theme of the Self-Driving Society, is the focal point of a long series of activities, works and design efforts that I lead for the Bassetti Foundation in collaboration with Politecnico di Milano.

Here a summary table of the graphic elements. Color schemes, fonts selection, images and illustrations style, that together became the building blocks of the entire visual identity of the project and were later applied to all the communication products: white paper publication, website and social media campaign.

To know more, check out selfdrivingsociety.fondazionebassetti.org

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