Arcade Coffee Web Shop

Over two years ago, I started meeting with Arcade Coffee to talk about redesigning their online store. At that time their site was a landing page for their shop, a mere sign post in their corner of the internet. Some of these projects are a slow burn and take a long time to come alive. This was one of those projects. For me it was important to align the project to their business goals. For one, it was important to Arcade to release a site that represented their brand in voice, image, and tone. More importantly, it aligned with a new vision and push to turn up their online store and subscription coffee sales.

Without further adieu, go checkout the new Arcade Coffee website. It's bright, slightly tilted, human and all of vibes that their shop embodies.

Written in Notion. Designed in Figma. Coded by hand. All built upon the powerful Shopify.

Just for kicks, I've attached the round 1 proposal that I made to kick off the project. Hope someone finds that kind of stuff interesting.