MooShoes logo + cards

MooShoes is the first of its kind—a vegan-owned store selling cruelty-free footwear, bags, apparel, and accessories. We started working with MooShoes in 2004, focusing first on their print ads and then working on a rebrand of the company that eventually resulted in a new logo.

The intention was to create a look that communicated a connection to the natural, animal-centric in order to speak to the origins of and concept behind the store.

After redesigning the logo for MooShoes, we slowly began to overhaul the visual direction and messaging for the store as well, redesigning and writing copy for ads and other promotional materials, designing, marketing, and implementing newsletter campaigns, and acting as overall creative directors for the company.

This particular logo and overall brand is actually the result of another brand overhaul we walked the company through a couple years back, which resulted in doing the brand for their vegan grocery + deli on the lower east side, Orchard Grocer.

Go vegan, y'all!