Somara | Cafe & Co-working Branding

Somara is a Bangalore based startup that has an approach to incubate the new startups and building a community among the like-minded people.

With the brand development, we decided to communicate their values — ARRIVE, CONNECTION, ADVANCE. The design is constructed of aligning it with a brand vision. Depicting the approach through the brand as Counter of Good Spaces.

The Identity focuses on encapsulating both notions of Virtuous and Mobilize setting a distinctive style.

Three major elements make up the graphic identity: a grid, dedicated typography and set of forms. The new logo, a typo-gram designed for the brand, solid and stable, comes in a new full titling font that forms the typographic framework of the new branding.

Two Different colours to distinguish between the brand that is Cafe and Co-working.

At Outliners Strategy, we developed a brand, design identity material to help launch Somara the new voice, reflecting the innovative work they do.

Check out our work at www.outlinerstrategy.com