Packaging Design - Spice Brand

Engaged in deep level research, competition study and colour theory to creating a unique packaging design and colour branding in the spices category. The idea was to create clean, fresh packaging with a unique colour which had colour encoded branding from a homemaker’s perspective. Aadiruchi’s poly-packs and box designs are clearly differentiated from every other brand in the market, both from the standpoint of shelf throw as well colour coding according to spice category.