Packaging Design for Place of Origin

Very glad to have had the opportunity to do some illustration work on a premium snacks brand, Place of Origin. A one-of-a-kind brand that brings together flavours from across India, for the packaging design, we wanted to reflect the heritage of the origins of each snack. To tell a rich origin story that's as unique and colourful. All the while creating a graphic design language that stands apart from the sameness that you see on a supermarket shelf. This was the result