The Hub - Brand Exploration 02b

Hi everyone,

This year we partnered with TheHub from Denmark. They are one of if not the biggest incubators/startup hubs in Scandinavia.

Here we are showcasing part of our brand exploration where we iterated and showcased multiple variations of how the new brand might work. This version was not used as the final brand.

The client
The Hub is connecting the dots between startups and growth. Created and led by Rainmaking from Copenhagen. The Hub is a free-of-charge community platform tailored to the needs of growth startups. Hub connects startups to talent, investors and best practice tools and templates.

How did we help?
We helped them reinvigorate their visual language and branding with a new logo mark, color scheme, typography treatment, website, and web app. All of that condensed into a simple design system that will service their marketing efforts for some time to come.

In addition to that our front end development team aligned with Hub's dev team to code all of the website and web app pages within a fully responsive environment.

Services provided:
• Branding (by Rokas and Julius)
• Art-Direction (by Rokas, Julius and Filip)
• UX/UI Design (by Filip Justic)
• Web Design (by Filip Justic)
• Front-end Development (by Marino Samanic)

Best,
Filip