L33tPad Mobile Gaming Packaging

L33tPad Mobile Gaming Console is a made-up brand concept I created. It was designed originally from a motion graphics advertisement that was expanded out to include a logo design, static web banner and packaging. The goal of this campaign was to elevate the L33tPad mobile gaming console enough to set it apart from its competitors. I targeted gaming enthusiasts and professional gamers between the ages 12 to 55 years old who enjoy or want to improve their gaming ability, while maintaining comfort during hours of playing.