emBlue | Global institutional website
Emblue requested the rewarding challenge of redesigning the global experience of their corporate website to stay positioned in a demanding and competitive market.
What I did:
Roadmap and setting deadlines.
Heuristic evaluation of the original site.
Benchmark of competitor´s websites.
Sitemap evaluation and iteration.
Moodboard proposal.
UI Kit (Typography, color readjustment, custom illustrations and icons, composition)
Redefinition of the content (a coordinated work with Emblue´s marketing team)
Sketching, wireframing and prototyping.
Hand-off and testing.
Weekly meetings and coordination.
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Freelance work with a custom team I built with a designer (Marcelo Vera) and a developer (Kristopher Perdomo Chung)
[2017]
