Eat Grub - Piss Off If You Don't Eat Cricket

This is a packaging design for an insect-food brand, Eat Grub. The art direction was youth trendy, street fashion and sporty to target Generation Z. Following the notion of 'packaging is a new billboard', it embedded slang terms or irreverent languages to reflect the ideologies or attitudes that Gen Z embraces, also mirroring the flavours and the colour combinations.
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Piss off if you don’t eat cricket (orange & red berries): Appreciate vegan or flexitarian’s lifestyle? Dare to show your attitude against excess meat eating! While the colours signify energy and nature, this flavour 100% suits extrovert and outgoing individual like you!
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🔎For full project - https://ccydesigntw.myportfolio.com/eg-packaging